Super Skill

Introduction 1

PART I: THE STORYTELLING ECONOMY

1 Storytelling Sapiens 13

2 The New Science of Stories 25

3 Welcome to the Storytelling Economy 33

PART II: UNLOCK

4 Principle 1: Build a Storytelling Habit 51

5 Principle 2: Master the Elements 64

6 Principle 3: See the Shapes 79

7 Principle 4: Become an Active Listener 94

8 Principle 5: Find Your Muse 106

9 Principle 6: Develop Taste 115

PART III: UNLEASH

10 Principle 7: Identify Your Big Idea 133

1 1 Principle 8: Be Vulnerable 149

12 Principle 9: Lead Through Stories 163

13 Principle 10: Sell Through Stories 176

14 Principle 11: Build an Audience 195

PART IV: UPGRADE

15 Principle 12: Beware the Vortex of Mid 211

16 Principle 13: Automate the Busywork 220

17 Principle 14: Iterate with Intention 235

18 Principle 15: Innovate Boldly 252

Super Skill Cheat Sheet 263

Acknowledgments 269

Source Notes 271

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• Aconselhamento de carreiras e sucesso
• Escritório e local de trabalho
• Liderança e motivação: Gestão
• Gestão do pessoal e recursos humanos

AI, technology, storytelling, story, leadership,; storytelling edge, fast company, forbes, adweek,; digiday, executive, tech, strategy, business,; change, content, neuroscience, marketing, CMO