Strategic Sales Management
portes grátis
Strategic Sales Management
Insights and Guidance from Top Interim Managers
Buchenau, Peter
Springer International Publishing AG
10/2023
155
Dura
Inglês
9783031406041
15 a 20 dias
Descrição não disponível.
Chapter 1 Weak brands end up in outlet stores.- Chapter 2 It's never too early: Selling the value of digital services.- Chapter 3 International sales - an opportunity for SMEs.- Chapter 4 Market segmentation: Create a clear focus for your sales activities.- Chapter 5 The G.E.I.S.T. concept.- Chapter 6 Agile Customer Co-Creation: The customer as an innovator.- Chapter 7 From virtual reality to business reality.- Chapter 8 Service and customer retention.- Chapter 9 Targeted development of an innovative business model in practice.- Chapter 10 Sales as the key to change within companies.- Chapter 11 Cultivating international sales partnerships.- Chapter 12 Business development in turnaround: Win new customers with fresh insights.- Chapter 13 Customer centricity leads to customer-focused product development.- Chapter 14 Aftermarket business is superseding traditional sales.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Brand Leadership;Digital Services;International Sales;Market Segmentation;Strategic Sales
Chapter 1 Weak brands end up in outlet stores.- Chapter 2 It's never too early: Selling the value of digital services.- Chapter 3 International sales - an opportunity for SMEs.- Chapter 4 Market segmentation: Create a clear focus for your sales activities.- Chapter 5 The G.E.I.S.T. concept.- Chapter 6 Agile Customer Co-Creation: The customer as an innovator.- Chapter 7 From virtual reality to business reality.- Chapter 8 Service and customer retention.- Chapter 9 Targeted development of an innovative business model in practice.- Chapter 10 Sales as the key to change within companies.- Chapter 11 Cultivating international sales partnerships.- Chapter 12 Business development in turnaround: Win new customers with fresh insights.- Chapter 13 Customer centricity leads to customer-focused product development.- Chapter 14 Aftermarket business is superseding traditional sales.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
