Strategic Marketing Planning
portes grátis
Strategic Marketing Planning
A Step-by-Step Approach
Alsem, Karel Jan
Taylor & Francis Ltd
11/2023
458
Dura
Inglês
9781032463933
15 a 20 dias
Descrição não disponível.
Part 1 Introduction and Marketing Planning 1. The essence of marketing 2. The strategic marketing planning process Part 2 Situation analysis 3. Mission, customer values and market definition 4. Internal analysis 5. Customer analysis 6. Industry analysis 7. Competitor analysis 8. Distribution and supplier analysis 9. SWOT analysis Part 3 Corporate and marketing strategies 10. Corporate objectives and strategies 11. Marketing objectives and marketing strategies Part 4 Implementation 12. Choice of product/service, price and channels 13. Marketing Communications 14. Organization and execution of marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
marketing management;customer behaviour analysis;digital marketing tools;influencer strategies;sustainability integration;big data analytics;sustainable marketing strategy development
Part 1 Introduction and Marketing Planning 1. The essence of marketing 2. The strategic marketing planning process Part 2 Situation analysis 3. Mission, customer values and market definition 4. Internal analysis 5. Customer analysis 6. Industry analysis 7. Competitor analysis 8. Distribution and supplier analysis 9. SWOT analysis Part 3 Corporate and marketing strategies 10. Corporate objectives and strategies 11. Marketing objectives and marketing strategies Part 4 Implementation 12. Choice of product/service, price and channels 13. Marketing Communications 14. Organization and execution of marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
