Strategic Communication
portes grátis
Strategic Communication
An Introduction to Theory and Global Practice
Heide, Mats; Falkheimer, Jesper
Taylor & Francis Ltd
04/2026
210
Mole
Inglês
9781041002000
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
organisational communication theory;leadership communication;reputation management;communication pedagogy;stakeholder engagement;qualitative communication research;future trends in organisational communication
Introduction
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication
Part I. Fundamentals
Chapter 1: What Is Communication?
Chapter 2: What Is Strategy?
Chapter 3: What is Strategic Communication?
Part II. Communication Processes and Organizations
Chapter 4: Strategic Communication in Society and Marketplaces
Chapter 5: Internal Communication
Chapter 6: Change Communication
Chapter 7: Crisis Communication
Chapter 8: Mediatization from Traditional to Social Media
Part III. Future Developments
Chapter 9: The Future of Strategic Communication
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
