Strategic Communication and the Global Pandemic

Strategic Communication and the Global Pandemic

Tench, Ralph; Meng, Juan

Taylor & Francis Ltd

02/2025

196

Dura

9781032738697

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Preface 1. Introduction - Strategic Communication and the Global Pandemic: Leading through Unprecedented Times 2. Predicting Publics' Compliance with Containment Measures at the Early Stages of COVID-19: The Role of Governmental Transparent Communication and Public Cynicism 3. A Short Honeymoon. The Italian Press and the Coverage of the Government's Strategic Communication on COVID-19 4. Strategic Communication and Political Ideologies in South America. COVID-19 Crisis Management in the Cases of the Populist Governments of Argentina and Brazil 5. How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic 6. CEO as "Chief Crisis Officer" under COVID-19: A Content Analysis of CEO Open Letters Using Structural Topic Modeling 7. The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic 8. The Effects of Dangerous World Beliefs on COVID-19 Preventive Behaviors in Singapore: The Moderating Role of Public Health Communication 9. "We Do Not Have Any Further Info to Add, Unfortunately" - Strategic Disengagement on Public Health Facebook Pages 10. COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter
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Strategic Communication