Strategic Branding in Tourism
Strategic Branding in Tourism
Build and Elevate Your Travel Brand Identity
Abtar, Jamie-Lee
Kogan Page Ltd
04/2026
304
Dura
Inglês
9781398623729
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Chapter - 01: Branding in the Travel and Hospitality Revolution;
Chapter - 02: Crafting a Memorable Identity for Tourism Brands;
Chapter - 03: Understanding the Travel Audience;
Chapter - 04: Communicating with Travelers Effectively;
Chapter - 05: Digital-First Branding in Travel;
Chapter - 06: Building Partnerships That Elevate Travel Brands;
Chapter - 07: Leveraging Influencers in Tourism;
Chapter - 08: Data-Driven Branding in Tourism Success;
Chapter - 09: AI in Travel Branding;
Chapter - 10: Future-proofing Travel Brands;
Chapter - 11: Conclusion;
Chapter - 02: Crafting a Memorable Identity for Tourism Brands;
Chapter - 03: Understanding the Travel Audience;
Chapter - 04: Communicating with Travelers Effectively;
Chapter - 05: Digital-First Branding in Travel;
Chapter - 06: Building Partnerships That Elevate Travel Brands;
Chapter - 07: Leveraging Influencers in Tourism;
Chapter - 08: Data-Driven Branding in Tourism Success;
Chapter - 09: AI in Travel Branding;
Chapter - 10: Future-proofing Travel Brands;
Chapter - 11: Conclusion;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
tourism branding strategy; strategic branding in tourism; travel industry marketing; tourism brand positioning; destination branding frameworks; global tourism marketing strategy; brand manager toolkit travel; mid-career marketer development; brand storytelling for tourism; emotional storytelling travel brands; tourism partnership strategy; brand differentiation in tourism; how to build a travel brand; travel brand transformation case studies; digital branding for tourism; global traveller insights; emerging tourism trends; international tourism marketing; tourism consumer behavior; brand authenticity in travel; travel experience design; customer journey tourism; Jamie-Lee Abtar; Kogan Page; travel brand strategy guide; Airbnb branding case study; Expedia marketing insights; Intrepid Travel brand strategy; competitive tourism landscape; brand frameworks for marketers; partnership development in tourism; tourism branding models; brand value proposition travel; multi-market brand optimization; tourism growth strategy; audience relevance in travel marketing; tourism brand storytelling tools; strategic tourism partnerships; global tourism brand expansion; actionable branding tools tourism; elevate brand credibility travel; brand performance measurement tourism; marketing strategy for travel professionals; brand innovation in tourism; cultural insights for global travellers; tourism marketer career advancement; branding playbook for travel industry; travel sector branding best practices; tourism brand success frameworks; future of travel branding; global travel competition strategy
Chapter - 01: Branding in the Travel and Hospitality Revolution;
Chapter - 02: Crafting a Memorable Identity for Tourism Brands;
Chapter - 03: Understanding the Travel Audience;
Chapter - 04: Communicating with Travelers Effectively;
Chapter - 05: Digital-First Branding in Travel;
Chapter - 06: Building Partnerships That Elevate Travel Brands;
Chapter - 07: Leveraging Influencers in Tourism;
Chapter - 08: Data-Driven Branding in Tourism Success;
Chapter - 09: AI in Travel Branding;
Chapter - 10: Future-proofing Travel Brands;
Chapter - 11: Conclusion;
Chapter - 02: Crafting a Memorable Identity for Tourism Brands;
Chapter - 03: Understanding the Travel Audience;
Chapter - 04: Communicating with Travelers Effectively;
Chapter - 05: Digital-First Branding in Travel;
Chapter - 06: Building Partnerships That Elevate Travel Brands;
Chapter - 07: Leveraging Influencers in Tourism;
Chapter - 08: Data-Driven Branding in Tourism Success;
Chapter - 09: AI in Travel Branding;
Chapter - 10: Future-proofing Travel Brands;
Chapter - 11: Conclusion;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
tourism branding strategy; strategic branding in tourism; travel industry marketing; tourism brand positioning; destination branding frameworks; global tourism marketing strategy; brand manager toolkit travel; mid-career marketer development; brand storytelling for tourism; emotional storytelling travel brands; tourism partnership strategy; brand differentiation in tourism; how to build a travel brand; travel brand transformation case studies; digital branding for tourism; global traveller insights; emerging tourism trends; international tourism marketing; tourism consumer behavior; brand authenticity in travel; travel experience design; customer journey tourism; Jamie-Lee Abtar; Kogan Page; travel brand strategy guide; Airbnb branding case study; Expedia marketing insights; Intrepid Travel brand strategy; competitive tourism landscape; brand frameworks for marketers; partnership development in tourism; tourism branding models; brand value proposition travel; multi-market brand optimization; tourism growth strategy; audience relevance in travel marketing; tourism brand storytelling tools; strategic tourism partnerships; global tourism brand expansion; actionable branding tools tourism; elevate brand credibility travel; brand performance measurement tourism; marketing strategy for travel professionals; brand innovation in tourism; cultural insights for global travellers; tourism marketer career advancement; branding playbook for travel industry; travel sector branding best practices; tourism brand success frameworks; future of travel branding; global travel competition strategy