Strategic Airline Retailing and Solutions
Strategic Airline Retailing and Solutions
From Offers to Fulfillment to Loyalty
Taneja, Nawal K.
Taylor & Francis Ltd
11/2023
214
Dura
Inglês
9781032495095
15 a 20 dias
Descrição não disponível.
List of Illustrations, About the Author, Forewords, 1 Introduction, 2 Managing challenges to retailing air travel solutions, 3 Developing solution mindsets for offers, fulfillment, and loyalty, 4 Revitalizing the airline product-brand-distribution-loyalty relationship, 5 Teaming up with airports to create optimal outcomes, 6 Building new capabilities to seize new opportunities, 7 Transforming to be ahead of opportunities, 8 Thought leadership pieces, Index
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airline digitalisation;data-driven retail strategies;customer personalisation;travel ecosystem collaboration;real-time behavioural analytics;organisational change management;advanced airline retail technology solutions
List of Illustrations, About the Author, Forewords, 1 Introduction, 2 Managing challenges to retailing air travel solutions, 3 Developing solution mindsets for offers, fulfillment, and loyalty, 4 Revitalizing the airline product-brand-distribution-loyalty relationship, 5 Teaming up with airports to create optimal outcomes, 6 Building new capabilities to seize new opportunities, 7 Transforming to be ahead of opportunities, 8 Thought leadership pieces, Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.