Sport and Social Media in Business and Society
Sport and Social Media in Business and Society
Abeza, Gashaw; King-White, Ryan
Taylor & Francis Ltd
12/2023
114
Dura
Inglês
9781032415017
15 a 20 dias
Descrição não disponível.
1. The Basics of Social Media and Sport, 2. Social Media and Sport Business, 3. Social Media Platforms Management, 4. Social Media and Traditional Media, 5. Social Media and Legal and Ethical Issues, 6. Social Media and Social Issues
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
digital fan engagement;online sport communication;athlete branding strategies;influencer marketing sport;digital rights management sport;ethical communication sport;social media impact on sport organisations
1. The Basics of Social Media and Sport, 2. Social Media and Sport Business, 3. Social Media Platforms Management, 4. Social Media and Traditional Media, 5. Social Media and Legal and Ethical Issues, 6. Social Media and Social Issues
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.