Sport Marketing in a Global Environment
portes grátis
Sport Marketing in a Global Environment
Strategic Perspectives
Zhang, James J.; Crabtree, Ruth M.
Taylor & Francis Ltd
04/2022
284
Dura
Inglês
9781032217949
15 a 20 dias
698
Descrição não disponível.
1. Challenges and opportunities of contemporary sport marketing: strategic perspectives, 2. Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion, 3. Fitness center marketing in Thailand: antecedents and consequences of COVID-19 pandemic, 4. Challenges in the marketing of intercollegiate athletics: perspectives of college football marketing directors, 5. Analyzing minor league sport markets in the United States: proposing a marketing model, 6. Sustainable development of sport event tourism destinations: perspectives of the core stakeholders in China, 7. Marketing management in the football industry: guidelines, trends, and proposals, 8. Sport marketing and social media strategies: a literature review and research agenda, 9. Sport fans' defense of the tribal brand: exploring determinants across two continents, 10. Development digital marketing plans through understanding use behaviour of fitness apps in Portuguese fitness centres, 11. Sport development strategies and practices in Chinese small towns, 12. Marketing strategies and practices of women's soccer in the United States: historical perspective, 13. Significant influence of a major policy on strategic management and marketing: analyzing the effect of Title IX on collegiate athletics, 14. Athlete-brand relationships in the era of "cancel culture": insights, analyses, and strategic development, 15. Focusing on quality product: development and promotion of robust fitness programs through humanistic coach training, 16. Resource mobilization for sport activities in Tanzanian secondary schools: application of strategic internal marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
UTAUT Model;Shenyang Normal University;Pilates Training;Water Park;Minor League Teams;Sport Marketing;Fitness Center;Sport Industry;Tribal Brand;Title IX;Sport Tourism Destination;Sport Event Tourism;Systematic Literature Review Methods;Core Stakeholders;Women's Soccer;Brazilian Clubs;Collegiate Football;Man's FIFA World Cup;Global Sport Industry;Minor League;Gdp Growth;Fitness Professionals;Big Ten Conference;Professional Development;MLB Fan
1. Challenges and opportunities of contemporary sport marketing: strategic perspectives, 2. Marketing strategies for reaching Iranian older adults: a social network based on physical activity promotion, 3. Fitness center marketing in Thailand: antecedents and consequences of COVID-19 pandemic, 4. Challenges in the marketing of intercollegiate athletics: perspectives of college football marketing directors, 5. Analyzing minor league sport markets in the United States: proposing a marketing model, 6. Sustainable development of sport event tourism destinations: perspectives of the core stakeholders in China, 7. Marketing management in the football industry: guidelines, trends, and proposals, 8. Sport marketing and social media strategies: a literature review and research agenda, 9. Sport fans' defense of the tribal brand: exploring determinants across two continents, 10. Development digital marketing plans through understanding use behaviour of fitness apps in Portuguese fitness centres, 11. Sport development strategies and practices in Chinese small towns, 12. Marketing strategies and practices of women's soccer in the United States: historical perspective, 13. Significant influence of a major policy on strategic management and marketing: analyzing the effect of Title IX on collegiate athletics, 14. Athlete-brand relationships in the era of "cancel culture": insights, analyses, and strategic development, 15. Focusing on quality product: development and promotion of robust fitness programs through humanistic coach training, 16. Resource mobilization for sport activities in Tanzanian secondary schools: application of strategic internal marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
UTAUT Model;Shenyang Normal University;Pilates Training;Water Park;Minor League Teams;Sport Marketing;Fitness Center;Sport Industry;Tribal Brand;Title IX;Sport Tourism Destination;Sport Event Tourism;Systematic Literature Review Methods;Core Stakeholders;Women's Soccer;Brazilian Clubs;Collegiate Football;Man's FIFA World Cup;Global Sport Industry;Minor League;Gdp Growth;Fitness Professionals;Big Ten Conference;Professional Development;MLB Fan
