Social Media Marketing
portes grátis
Social Media Marketing
Digital Marketing in a Networked World
Yoon, Hyunsun; Yu, Zizheng
Kogan Page Ltd
03/2026
176
Mole
Inglês
9781398623149
15 a 20 dias
Descrição não disponível.
Chapter - 00: Introduction;
Chapter - 01: Understanding social media: why and how to study it?;
Chapter - 02: Social media platforms and users;
Chapter - 03: Social media marketing and promotional culture;
Chapter - 04: The game of attention grabbing;
Chapter - 05: Social Media contexts;
Chapter - 06: Social Media Crises;
Chapter - 07: Social media and consumer resistance;
Chapter - 08: Challenges and reflections: what should we do as social media users and managers?;
Chapter - 09: Conclusion
Chapter - 01: Understanding social media: why and how to study it?;
Chapter - 02: Social media platforms and users;
Chapter - 03: Social media marketing and promotional culture;
Chapter - 04: The game of attention grabbing;
Chapter - 05: Social Media contexts;
Chapter - 06: Social Media Crises;
Chapter - 07: Social media and consumer resistance;
Chapter - 08: Challenges and reflections: what should we do as social media users and managers?;
Chapter - 09: Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
social media marketing; digital marketing; consumer behaviour; online consumer engagement; social media strategy; influencer marketing; social media analytics; social media advertising; marketing communication; digital branding; online communities; consumer activism; promotional culture; brand management; digital communication; content marketing; crisis management on social media; anti-branding; online reputation management; social media ethics; digital media studies; marketing theory and practice; undergraduate marketing textbook; postgraduate marketing course; business school marketing module; media and communication studies; marketing management education; digital marketing curriculum; case studies in social media marketing; cross-cultural marketing; global marketing examples; applied marketing exercises; Kogan Page; Social Media Marketing; Zizheng Yu; Hyunsun Yoon; social media pedagogy; academic resource for marketing; social media platforms in marketing; Facebook marketing; Instagram strategy; TikTok campaigns; social media measurement; digital marketing trends; marketing analytics tools; online brand communities; consumer resistance online; social media engagement strategies; business school core text; communication theory and practice; digital marketing textbook
Chapter - 00: Introduction;
Chapter - 01: Understanding social media: why and how to study it?;
Chapter - 02: Social media platforms and users;
Chapter - 03: Social media marketing and promotional culture;
Chapter - 04: The game of attention grabbing;
Chapter - 05: Social Media contexts;
Chapter - 06: Social Media Crises;
Chapter - 07: Social media and consumer resistance;
Chapter - 08: Challenges and reflections: what should we do as social media users and managers?;
Chapter - 09: Conclusion
Chapter - 01: Understanding social media: why and how to study it?;
Chapter - 02: Social media platforms and users;
Chapter - 03: Social media marketing and promotional culture;
Chapter - 04: The game of attention grabbing;
Chapter - 05: Social Media contexts;
Chapter - 06: Social Media Crises;
Chapter - 07: Social media and consumer resistance;
Chapter - 08: Challenges and reflections: what should we do as social media users and managers?;
Chapter - 09: Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
social media marketing; digital marketing; consumer behaviour; online consumer engagement; social media strategy; influencer marketing; social media analytics; social media advertising; marketing communication; digital branding; online communities; consumer activism; promotional culture; brand management; digital communication; content marketing; crisis management on social media; anti-branding; online reputation management; social media ethics; digital media studies; marketing theory and practice; undergraduate marketing textbook; postgraduate marketing course; business school marketing module; media and communication studies; marketing management education; digital marketing curriculum; case studies in social media marketing; cross-cultural marketing; global marketing examples; applied marketing exercises; Kogan Page; Social Media Marketing; Zizheng Yu; Hyunsun Yoon; social media pedagogy; academic resource for marketing; social media platforms in marketing; Facebook marketing; Instagram strategy; TikTok campaigns; social media measurement; digital marketing trends; marketing analytics tools; online brand communities; consumer resistance online; social media engagement strategies; business school core text; communication theory and practice; digital marketing textbook
