Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

Chapter 1. Introduction.- Chapter 2. Literature Review.- Chapter 3. Research Model and Hypotheses.- Chapter 4. Methodology and Methods.- Chapter 5. Quantitative data Presentation and Analysis: Descriptive Analysis.- Chapter 6. Quantitative data Presentation and Analysis: Inferential Analysis.- Chapter 7. Discussion.- Chapter 8. Conclusion.

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• Vendas e marketing
• Estudos de comunicação
• Ensino medio e superior

Social media marketing for high education institutions;Social media marketing and brand equity;Social media marketing in emerging countries;Social media marketing and brand credibility;Customer-based brand equity