Social Influence on Digital Content Contribution and Consumption
portes grátis
Social Influence on Digital Content Contribution and Consumption
Theories, Empirical Analyses, and Practices
Ma, Xuejing
Springer Verlag, Singapore
09/2023
196
Dura
Inglês
9789819967360
15 a 20 dias
Descrição não disponível.
Digital Content, PWYW Pricing, and Social Influence.- Introduction to Digital Content.- Incentives for Digital Content Contribution.- Motives for Digital Content Consumption.- Digital Content Contribution and Consumption in Live Streaming.- Social Influence in Digital Content Contribution.- Social Incentives and Digital Content Contribution.- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction.- Social Influence in Digital Content Consumption.- Social Interaction and Digital Content Consumption.- Dynamics of Digital Content Consumption and Social Norm.- Discussion and Conclusion.- Conclusion Summary.- Future Research Agenda.
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User-Generated Content;Social Influence;Social Interaction;Social Motive;Digital Content;Social Media;Content Contribution;Content Consumption;Social Incentive;Content Monetization
Digital Content, PWYW Pricing, and Social Influence.- Introduction to Digital Content.- Incentives for Digital Content Contribution.- Motives for Digital Content Consumption.- Digital Content Contribution and Consumption in Live Streaming.- Social Influence in Digital Content Contribution.- Social Incentives and Digital Content Contribution.- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction.- Social Influence in Digital Content Consumption.- Social Interaction and Digital Content Consumption.- Dynamics of Digital Content Consumption and Social Norm.- Discussion and Conclusion.- Conclusion Summary.- Future Research Agenda.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
