Rituals and Routines

Introduction: Rituals and routines: reflecting change, redefining meaning, recasting scope 1. Shining the spotlight on marketplace rituals: a review and research agenda 2. Hen Dos and Don'ts: lifting the veil on tensions in consumer rituals 3. Use it or lose it?: exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects 4. The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval 5. Everyday consumption during COVID-19

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• Vendas e marketing
• Vendas e gestão do marketing
• Métodos de pesquisa: geral

Marketing;Typology;Identity;consumer rituals;consumption;Liminality