Risk Communication in Public Health Emergencies
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Risk Communication in Public Health Emergencies
Practical Guidance Rooted in Theory
Melville, Kathleen G. V.
Cambridge University Press
05/2025
341
Mole
Inglês
9781009449038
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Why you need to care about emergency risk communication; Part I. Precrisis Planning; 2. Precrisis planning is necessary for public information and emergency communications: Leveraging what you've got; 3. Identifying who needs to know what and when: It's not a surprise what your audiences need to know; 4. Addressing the information needs of the public and medical community during a public health emergency; 5. How to get the message out: Understanding all of your communication channels and when to use them; Part II. Communicating during a Health Emergency; 6. Initial messages during a health emergency: addressing uncertainty and creating trust with the public; 7 Maintenance messages during a health emergency: How to protect the public's health and debunking misinformation; 8. Communicating during long public health emergencies: Creating health communication campaigns; Part III. Communicating and Planning after a Health Emergency; 9. Pivoting from crisis management to recovery: Communicating the end of a health emergency; 10. Evaluating emergency risk communication and engaging in public education for the next emergency; Part IV. Crisis Leadership; 11. Effective communication during a health emergency: The role of the spokesperson and working with the media; 12. Crisis leadership: Staying steady on unsteady ground; Index.
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1. Why you need to care about emergency risk communication; Part I. Precrisis Planning; 2. Precrisis planning is necessary for public information and emergency communications: Leveraging what you've got; 3. Identifying who needs to know what and when: It's not a surprise what your audiences need to know; 4. Addressing the information needs of the public and medical community during a public health emergency; 5. How to get the message out: Understanding all of your communication channels and when to use them; Part II. Communicating during a Health Emergency; 6. Initial messages during a health emergency: addressing uncertainty and creating trust with the public; 7 Maintenance messages during a health emergency: How to protect the public's health and debunking misinformation; 8. Communicating during long public health emergencies: Creating health communication campaigns; Part III. Communicating and Planning after a Health Emergency; 9. Pivoting from crisis management to recovery: Communicating the end of a health emergency; 10. Evaluating emergency risk communication and engaging in public education for the next emergency; Part IV. Crisis Leadership; 11. Effective communication during a health emergency: The role of the spokesperson and working with the media; 12. Crisis leadership: Staying steady on unsteady ground; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
