Rethinking Innovation and Design for Emerging Markets

Rethinking Innovation and Design for Emerging Markets

Inside the Renault Kwid Project

Midler, Christophe; Lung, Yannick; Jullien, Bernard

Taylor & Francis Ltd

01/2023

178

Mole

Inglês

9781032476827

15 a 20 dias

330

Descrição não disponível.
Part 1 The Incredible Kwid.

Strategic Exploration and Product Creativity.

Negotiating Disruptive Capacity in the Renault-Nissan Alliance.

Implementing Design to Cost: Searching for the Rupee...

Commercial Launch.

Roll-Out of the Kwid Line.

Part 2: The Lessons of Disruption.

The Nature of Innovation and Project Development.

Organizational Learning and Project Development.

Innovation and Globalization.

Innovation in Alliances.
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Crash Performance Tests;Original DNA;carlos;Electronic Control Units;ghosn;Common Engine;grd;CMF;detourbet;LCI;fractal;Heavyweight Project Managers;entry;Frugal Innovations;range;Electric Vehicles;program;Fractal Innovation;indian;Project War Room;maruti;Renault Nissan Alliance;Entry Range;Vijay Govindarajan;Reverse Innovation;Indian Version;Renault Model;NCAP;Concurrent Engineering;Project Lineage Management;Global Automotive Industry;Renault's Products;Nissan Product;Alliance Plant;Dealer Network