Research Methods for Business and Management
portes grátis
Research Methods for Business and Management
A Practical Guide to SPSS, PROCESS Macro, ATLAS.ti, and AMOS
Ding, Ning; Bakker, Arnold; Guerbuez, Sait
Taylor & Francis Ltd
03/2026
440
Dura
Inglês
9781041110446
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Preface and How to Use this Book; 1. Foundations of Business and Management Research 2. Formulating the Research Problem and Conducting a Literature Review 3. Understanding Theory, Crafting a Conceptual Model, and Writing a Research Proposal 4. Understanding and Selecting Research Designs 5. Selecting Samples and Considering Ethics 6. Operationalizing Concepts, Assessing Reliability and Validity 7. Collecting Data: Sources and Techniques 8. Analyzing Qualitative Data Using ATLAS.ti 9. Quantitative Data Analysis Basics and Introduction to SPSS 10. Exploring Group Differences Using SPSS 11. Exploring Relationships Using SPSS 12. Testing Mediation and Moderation Using PROCESS Macro 13. Identifying Underlying Factors via Exploratory Factor Analysis 14. Structural Equation Modeling Using AMOS 15. Writing, Presenting, and Publishing your Research Project; Appendix 1. Interview Guide: Exploring Effective Digital Marketing Strategies for the Danish Market Entry; Appendix 2. Example of Interview Transcript for Chapter 8
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structural equation modelling;mediation analysis;moderation analysis;factor analysis techniques;ethical research practices;academic data interpretation;advanced quantitative research methods
Preface and How to Use this Book; 1. Foundations of Business and Management Research 2. Formulating the Research Problem and Conducting a Literature Review 3. Understanding Theory, Crafting a Conceptual Model, and Writing a Research Proposal 4. Understanding and Selecting Research Designs 5. Selecting Samples and Considering Ethics 6. Operationalizing Concepts, Assessing Reliability and Validity 7. Collecting Data: Sources and Techniques 8. Analyzing Qualitative Data Using ATLAS.ti 9. Quantitative Data Analysis Basics and Introduction to SPSS 10. Exploring Group Differences Using SPSS 11. Exploring Relationships Using SPSS 12. Testing Mediation and Moderation Using PROCESS Macro 13. Identifying Underlying Factors via Exploratory Factor Analysis 14. Structural Equation Modeling Using AMOS 15. Writing, Presenting, and Publishing your Research Project; Appendix 1. Interview Guide: Exploring Effective Digital Marketing Strategies for the Danish Market Entry; Appendix 2. Example of Interview Transcript for Chapter 8
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
