Reputation Management

Reputation Management

The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

Garcia, Helio Fred; Doorley, John

Taylor & Francis Ltd

04/2025

410

Dura

9781032577999

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Preface Acknowledgements About the Book Authors About the Contributors 1. Reputation Management and Brand Management 2. Ethics and Communication 3. Media Relations And Social Media 4. Organizational Communication 5. Government Relations 6. Community & Global Relations 7. Investor Relations and Financial Communication 8. Crisis Communication 9. Corporate and Organizational Responsibility 10. Challenges and Opportunities Facing the Profession
social media management;strategic communication;reputation management;public relations;corporate communication;crisis management;crisis communication;stakeholders