Project Marketing
portes grátis
Project Marketing
A Practical Approach
Phadtare, Milind Trivikram
Taylor & Francis Ltd
12/2022
104
Mole
Inglês
9780367350918
15 a 20 dias
213
Descrição não disponível.
List of Figures
Preface
Chapter 1: Understanding Projects
Chapter 2: Analyzing Project Marketing Environment
Chapter 3: Segmentation, Target Marketing, and Positioning in Projects Business
Chapter 4: Organizational Buyer Behaviour
Chapter 5: Essentials of Project Marketing
Chapter 6: Marketing Mix for Project Marketing
Chapter 7: Project Negotiations
Chapter 8: Conclusion
Index
Preface
Chapter 1: Understanding Projects
Chapter 2: Analyzing Project Marketing Environment
Chapter 3: Segmentation, Target Marketing, and Positioning in Projects Business
Chapter 4: Organizational Buyer Behaviour
Chapter 5: Essentials of Project Marketing
Chapter 6: Marketing Mix for Project Marketing
Chapter 7: Project Negotiations
Chapter 8: Conclusion
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Project Marketing;Subcontracting Firms;Client Firm;Contracting Firm;Project Marketer;Turnkey Project;National Highway Authority;Macro Environmental Factors;Marketing Mix Elements;Rail Roads;Sal;Target Marketing Strategies;Marketing Mix;Separate Marketing Mix;Metro Rail;Pre-negotiation Process;Undifferentiated Marketing;Power Consumption;WLL;Straight Re-buy;Industrial Gas Project;Niche Marketing Strategy;Private Sector Clients;DPR;Public Sector Clients
List of Figures
Preface
Chapter 1: Understanding Projects
Chapter 2: Analyzing Project Marketing Environment
Chapter 3: Segmentation, Target Marketing, and Positioning in Projects Business
Chapter 4: Organizational Buyer Behaviour
Chapter 5: Essentials of Project Marketing
Chapter 6: Marketing Mix for Project Marketing
Chapter 7: Project Negotiations
Chapter 8: Conclusion
Index
Preface
Chapter 1: Understanding Projects
Chapter 2: Analyzing Project Marketing Environment
Chapter 3: Segmentation, Target Marketing, and Positioning in Projects Business
Chapter 4: Organizational Buyer Behaviour
Chapter 5: Essentials of Project Marketing
Chapter 6: Marketing Mix for Project Marketing
Chapter 7: Project Negotiations
Chapter 8: Conclusion
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Project Marketing;Subcontracting Firms;Client Firm;Contracting Firm;Project Marketer;Turnkey Project;National Highway Authority;Macro Environmental Factors;Marketing Mix Elements;Rail Roads;Sal;Target Marketing Strategies;Marketing Mix;Separate Marketing Mix;Metro Rail;Pre-negotiation Process;Undifferentiated Marketing;Power Consumption;WLL;Straight Re-buy;Industrial Gas Project;Niche Marketing Strategy;Private Sector Clients;DPR;Public Sector Clients
