Pharma Marketing and Pharmacoeconomics
portes grátis
Pharma Marketing and Pharmacoeconomics
Opportunities, Challenges, and the Way Forward
Malviya, Rishabha; Srivastava, Shashikant; Verma, Swati; Srivastava, Pramod Kumar
Apple Academic Press Inc.
12/2024
358
Dura
9781774916865
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Foreword by Dhruv Galgotia 1. Overview of the Pharmaceutical Marketplace 2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma 3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 4. Empathic Innovation in the Healthcare Industry 5. Recent Trends in the Knowledge-Based Economy of Patents 6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing 7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies 8. Role of Patents in Economic Development and Integration 9. The Environment of Marketing Management in Transitory Businesses 10. Clinical Trials for Drugs: Pharmacoeconomics's Function and Their Emerging Effective Outcomes 11. The Implications of Pharma Marketing to Improve Return on Investment (ROI) 12. Government Healthcare Initiatives and the Demand for Pharmaceuticals 13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics 14. Pharma Marketing in India: Prospects and Challenges 15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing
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Pharmaceutical Science
Foreword by Dhruv Galgotia 1. Overview of the Pharmaceutical Marketplace 2. Big Pharma and BRIC Health Systems: Policy and Management Dilemma 3. Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry 4. Empathic Innovation in the Healthcare Industry 5. Recent Trends in the Knowledge-Based Economy of Patents 6. The Implications of Pharmacoeconomics in Pharmaceutical Manufacturing 7. Overview of the Marketing Strategies Adopted by Different Pharmaceutical Companies 8. Role of Patents in Economic Development and Integration 9. The Environment of Marketing Management in Transitory Businesses 10. Clinical Trials for Drugs: Pharmacoeconomics's Function and Their Emerging Effective Outcomes 11. The Implications of Pharma Marketing to Improve Return on Investment (ROI) 12. Government Healthcare Initiatives and the Demand for Pharmaceuticals 13. Looking Forward to the Future of Pharma Marketing and Pharmacoeconomics 14. Pharma Marketing in India: Prospects and Challenges 15. Looking Forward Towards the Pharmacoeconomics and Pharma Marketing
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
