Organizational Innovation in the Digital Age
portes grátis
Organizational Innovation in the Digital Age
Davim, J. Paulo; Machado, Carolina
Springer Nature Switzerland AG
04/2022
217
Dura
Inglês
9783030981822
15 a 20 dias
518
Descrição não disponível.
Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets.- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process.- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy.- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding.- Chapter 5. The future of work: Personal and engaging practices for a superior productivity.- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data.- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations.- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
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Organizational Innovation;Digital Age;Work Organization;Organizational Structure;Business Analytics;Intelligent Transformation;Intelligent Management;Management Change;Innovative Engineering;Smart Organizations
Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets.- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process.- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy.- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding.- Chapter 5. The future of work: Personal and engaging practices for a superior productivity.- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data.- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations.- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
