Media Today

About the Author

Preface

How to Use This Book

Acknowledgments

To the Student

Part I

The Nature and Business of Media

1 Understanding Mass Media, Convergence, and the Importance of Media Literacy

2 Making Sense of Research on Media Effects and Media Culture

3 The Business of Media

4 Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications

5 Controls on Media Content: Government Regulation, Self-Regulation, and Ethics

Part II

The Media Industries

Preface: The Forces Driving Convergence in Media Industries

6 The Internet Industry

7 The Book Industry

8 The News Industry

9 The "Magazine Media" Industry

10 The Recorded Music Industry

11 The Audio Industry

12 The Movie Industry

13 The Television and Video Streaming Industry

14 The Video Game Industry

Epilogue

Notes

Index

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Media, informação e indústrias das comunicações
• Entretenimento e lei dos media
• Estudos de comunicação
• Estudos de meios de comunicação
• Relações públicas

media systems analysis;communication research methods;digital convergence theory;audiovisual content regulation;media pedagogy resources;international media case studies;critical analysis of digital media industries