Media, Industries, Society

List of Figures

List of Boxes

List of Contributors

Foreword

Acknowledgements

List of Abbreviations

Introduction-- Diverse Foundations in Mass Communication

Part I - Mapping the Media: Theoretical implications of Mass Communication

Chapter 1 Diverse Foundations in Journalism and Mass Communication Education: A Pedagogical Intervention

Part II - Technology of Mass Communication Industries

Chapter 2 Foundational Technologies and Media Evolution

Chapter 3 The Role of the Internet and Converged Media

Part III - Legacy Media (Print)

Chapter 4 Books

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Photography and Graphics

Part IV - Legacy Media (Broadcast)

Chapter 8 Radio

Chapter 9 Television

Chapter 10 Film/Motion Picture

Chapter 11 Sound Recording/Music Industry

Part V - New Media

Chapter 12 Social Networking

Chapter 13 Podcasting

Chapter 14 Video Games and the Gaming Industry

Part VI - The Business of Media

Chapter 15 Media Financing, Advertising and Marketing

Chapter 16 Public Relations

Part VII - Law, Policy and Media Ethics

Chapter 17 Media Ethics, Law, and Regulation

Part VIII - New Directions in Media

Chapter 18 Media Activism/Media Equity

Appendix: A List of Equity-Oriented Media Organizations

Glossary

Index

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• Media, informação e indústrias das comunicações
• Estudos de meios de comunicação
• Estudos cultirais

mass communication theory;media convergence studies;racial equity media;communication technologies history;media literacy education;marginalised voices media;diversity in communication industries