Measurement in Marketing
portes grátis
Measurement in Marketing
Baumgartner, Hans; Malhotra, Naresh K.; Weijters, Bert
Emerald Publishing Limited
09/2022
240
Dura
Inglês
9781800436312
15 a 20 dias
460
Descrição não disponível.
Introduction; Hans Baumgartner and Bert Weijters
Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi
Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt
Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan
Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman
Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters
Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande
Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt
Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi
Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt
Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan
Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman
Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters
Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande
Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing Data Use; Research Methods; Measurement Modelling; Hylomorphic Structures; Measurement Error Management; Consumer Research
Introduction; Hans Baumgartner and Bert Weijters
Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi
Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt
Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan
Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman
Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters
Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande
Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt
Chapter 1. Philosophical Foundations of Concepts and their Representation and Use in Explanatory Frameworks; Richard P. Bagozzi
Chapter 2. Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena; Edward E. Rigdon and Marko Sarstedt
Chapter 3. Measurement Error and Research Design: Some Practical Issues in Conducting Research; Madhu Viswanathan
Chapter 4. The Advancement of Measurement Invariance Testing in Cross-cultural Research in the Period 1999-2020. Executing Rather than Scrutinizing?; Hester van Herk and Sjoukje P. K. Goldman
Chapter 5. How to Identify Careless Responders in Surveys; Hans Baumgartner and Bert Weijters
Chapter 6. An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection; Adam Finn and Ujwal Kayande
Chapter 7. On the Selection and use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy; Hendrik Slabbinck and Adriaan Spruyt
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
