Marketing the Arts

Marketing the Arts

Breaking Boundaries

Preece, Chloe; Kerrigan, Finola

Taylor & Francis Ltd

12/2022

301

Dura

Inglês

9780367898885

15 a 20 dias

Descrição não disponível.
Introduction: Marketing the Arts- Breaking Boundaries 1. Arts Marketing, Social Justice Activism, and Government Messaging in the Age of Social Media 2. Arts Marketing & Entrepreneurship - Insights from the Nigerian Music Industry 3. Marketing Nigerian Films 4. Marketing art films in contemporary China: Between the rock of politics and the hard place of economy 5. Researching artistic production: The material turn in arts marketing research 6. Chapter 6: The Marketing of the Arts in the Age of Curatorial Production 7. Music Streaming and Surveillance Capitalism 8. Music festivals and the everyday nature of extraordinary experiences 9. Selling Secrets: the role of 'elusivity' in the liminoid invitations of immersive theatre 10. Consuming Cuba through dance: an embodied ethnography of Salsa 11. Poetic orientation for creating and writing 12. Drawing with women: ethical considerations from an art-based project on domestic violence 13. Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity 14. The Many Faces of Indigenous Art: Indigenous Art Market and Decolonizing Perspectives 15. Marketing through Art - The Case of Braded Entertainment 16. Virtual Reality, Film Marketing and Value 17. For Sale, Baby Shoes, Never Worn:What Has Hemingway Ever Done For Us?
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audience;development;tate;modern;digital trends;arts marketing;breaking boundaries;management;virtual reality;arts;Follow;Art Market;Film Marketing;Nigerian Movie Industry;Word Of Mouth;Wo;Immersive Theatre;Chinese Film Market;Uploaded;Black Lives Matter;Superb;Film Marketers;Gallery Talks;Salsa Dancing;VR Experience;Violating;Clips;DVD;Quinn's Sculpture;Hold;Zeitgeist;Remixes;Indigenous Art;Music Streaming