Marketing Science Fictions
portes grátis
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Cluley, Robert
Bristol University Press
12/2024
240
Dura
9781529233360
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Introduction
2. The Ethnographic Classics
3. Marketing in the Wild
4. Studying Marketing Ethnographically
5. Marketing Work
6. Clients Get Hung Up on a Number
7. Scientism in Action
8. Marketing Outsight
9. Artistic Qualification
10. The Art of Data
11. Marketing Science Fiction
2. The Ethnographic Classics
3. Marketing in the Wild
4. Studying Marketing Ethnographically
5. Marketing Work
6. Clients Get Hung Up on a Number
7. Scientism in Action
8. Marketing Outsight
9. Artistic Qualification
10. The Art of Data
11. Marketing Science Fiction
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Marketing science; Ethnography; Data science; Market studies; Sociology of work; Science and technology studies; Valuation studies; Sociology of translation; Critical marketing; Labour process theory
1. Introduction
2. The Ethnographic Classics
3. Marketing in the Wild
4. Studying Marketing Ethnographically
5. Marketing Work
6. Clients Get Hung Up on a Number
7. Scientism in Action
8. Marketing Outsight
9. Artistic Qualification
10. The Art of Data
11. Marketing Science Fiction
2. The Ethnographic Classics
3. Marketing in the Wild
4. Studying Marketing Ethnographically
5. Marketing Work
6. Clients Get Hung Up on a Number
7. Scientism in Action
8. Marketing Outsight
9. Artistic Qualification
10. The Art of Data
11. Marketing Science Fiction
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
