Managing the Authenticity of Narrative Brands
portes grátis
Managing the Authenticity of Narrative Brands
Understanding Consumers, Fans and Audiences
Burgess, Jacqueline
Taylor & Francis Ltd
02/2026
90
Dura
Inglês
9781041017042
15 a 20 dias
Descrição não disponível.
1. Introducing the Narrative as the Brand 2. The Authenticity of the Narrative Brand 3. Authenticity and Inauthenticity in Practice 4. Maintaining and Creating Authenticity 5. Concluding Words
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
fan engagement;media franchise studies;audience co-creation;transmedia storytelling;consumer culture theory;creative industries research;audience response to narrative endings
1. Introducing the Narrative as the Brand 2. The Authenticity of the Narrative Brand 3. Authenticity and Inauthenticity in Practice 4. Maintaining and Creating Authenticity 5. Concluding Words
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
