Made in Italy and the Luxury Market

Made in Italy and the Luxury Market

Heritage, Sustainability and Innovation

Carlo, Manuela De; Rovai, Serena

Taylor & Francis Ltd

11/2024

290

Mole

9781032304397

15 a 20 dias

Descrição não disponível.
Preface

Author Biographies

Introduction: Luxury "Made in Italy"

Serena Rovai and Manuela De Carlo

Section I






The Luxury Industry and "Made in Italy": New Perspectives and Challenges
Cecilia Pasquinelli




Consumers' Commitment to Brand Recognition: Diesel Sustainability Strategy for "Responsible Living" & the Second-Hand
Serena Rovai and Ian Phau




Luxury and Sustainability in Shopping Experiences: Vogue Talents and the New Awareness for Sustainable Social Fashion
Jessica Antonios




Facing the Global Customer: 10 Corso Como Innovative Path
Gaetano Aiello, Laura Grazzini, Olga Nachaeva, and Costanza Dasmi




The New Road to Certified Sustainability in Luxury: Beachwear and Lingerie
Fabio Iraldo

Section II




Luxury Made in Italy in Transition and the Sustainable Engagement: Cases from Different Sectors
Stefania Lazzaroni




Luxury Yachting and Sailing - Opportunities and Challenges of Sustainable Development for Italian Boating Industry: The Ferretti Group Case
Francesca Goi and Amedeo Migali




Case Study Cucinelli: Servant and Ethical Leadership for Social Responsibility and Humanism
Susanne Rank and Serena Rovai




Italian Luxury: Between Tradition and Storytelling: The Gucci Case
Mauro Ferraresi and Giulia Tonucci




Integrating Sustainability in Luxury Hospitality Experiences: The Italian Way of the Principe di Savoia
Elena Tinacci, Manuela De Carlo, and Martha Friel




Luxury Household and Design: Kartell Loves the Planet
Michele Coletti and Matilde Rovai




Place Heritage and Corporate Heritage as Levers for Sustainability: The Ferragamo Case
Cecilia Pasquinelli and Serena Rovai




Sustainable Luxury Trajectories for "Made in Italy" Wine Businesses: The Cantine Ferrari Case
Jacopo Cammeo, Elena Casprini and Lorenzo Zanni

Section III




Luxury "Made in Italy" Start-ups and the Sustainable Innovation Challenge
Dennis Valle




Rifo and Prato Recycling Capital
Daniela Toccafondi




How to Combine Sustainability and Authenticity in Luxury Brands: An Insight into the Case of La Milanesa
Silvia Ranfagni and Giada Salvietti




ACBC and the Impossible Challenges of Quality Non-Leather "Made in Italy"
Jinju Hu and Mark Esposito




Sustainably Small, Successfully Slow: Artisanal Excellence and the New Made in Italy - The Case of Bespoke Tailoring

Fabio Duma

Conclusion: Luxury "Made in Italy" and Sustainability

Ian Phau

Index
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luxury management;luxury brands;brand management;luxury brand management;made in Italy;Global Luxury Market;Corporate Heritage;UN;Sustainable Luxury;Luxury Industry;Circular Economy;CSR.;Luxury Fashion Business;Luxury Firms;Dolce Vita;Prato District;Bespoke Tailoring;Brand Heritage;Salvatore Ferragamo;Social Sustainability Actions;Luxury Fashion Brands;Circular Business Models;Luxury Fashion;Circular Economy Principles;Brand Authenticity;Coo Image;ESG Issue;Luxury Hospitality