Luxury in Sport
portes grátis
Luxury in Sport
Opulence, Prestige, and Influence in the Sport Industry
Glebova, Ekaterina
Edward Elgar Publishing Ltd
04/2025
222
Dura
Inglês
9781035342785
Pré-lançamento - envio 15 a 20 dias após a sua edição
Descrição não disponível.
Contents
1 Luxury in sport: Introduction
2 (R)Evolution of luxury in sport
3 The marketing landscape of luxury in sport
4 Sociocultural dimensions of luxury in sport
5 Athletes and luxury
6 Luxury sporting events
7 Consumer behavior in luxury sports
8 Controversies in the sport and luxury worlds
9 Future trends and innovations
Glossary
Bibliography
1 Luxury in sport: Introduction
2 (R)Evolution of luxury in sport
3 The marketing landscape of luxury in sport
4 Sociocultural dimensions of luxury in sport
5 Athletes and luxury
6 Luxury sporting events
7 Consumer behavior in luxury sports
8 Controversies in the sport and luxury worlds
9 Future trends and innovations
Glossary
Bibliography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Luxury; Sport; Customer Experience; Prestige; Digitalization; Personalisation
Contents
1 Luxury in sport: Introduction
2 (R)Evolution of luxury in sport
3 The marketing landscape of luxury in sport
4 Sociocultural dimensions of luxury in sport
5 Athletes and luxury
6 Luxury sporting events
7 Consumer behavior in luxury sports
8 Controversies in the sport and luxury worlds
9 Future trends and innovations
Glossary
Bibliography
1 Luxury in sport: Introduction
2 (R)Evolution of luxury in sport
3 The marketing landscape of luxury in sport
4 Sociocultural dimensions of luxury in sport
5 Athletes and luxury
6 Luxury sporting events
7 Consumer behavior in luxury sports
8 Controversies in the sport and luxury worlds
9 Future trends and innovations
Glossary
Bibliography
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
