Loyalty Management
portes grátis
Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Ziliani, Cristina; Ieva, Marco
Taylor & Francis Ltd
01/2025
279
Dura
9781032510361
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Loyalty management: strategy for profitable growth 2. The impact of big data and artificial intelligence 3. Loyalty and sustainability 4. What we know about loyalty programs 5. Managing customer experience to foster loyalty 6. Fostering loyalty through engagement and gamification 7. Using customer insight in retail management 8. Benchmarking loyalty management activities: the Italian market 9. Loyalty strategies and the test of time: Barilla and Starbucks 10. Loyalty case studies from around the world 11. Future challenges
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loyalty management;customer relations management;Customer experience management;promotions;digital marketing;trading stamps;omnichannel customer experiences;loyalty programs;loyalty programmes;brand;customer loyalty;design;loyalty;marketing
1. Loyalty management: strategy for profitable growth 2. The impact of big data and artificial intelligence 3. Loyalty and sustainability 4. What we know about loyalty programs 5. Managing customer experience to foster loyalty 6. Fostering loyalty through engagement and gamification 7. Using customer insight in retail management 8. Benchmarking loyalty management activities: the Italian market 9. Loyalty strategies and the test of time: Barilla and Starbucks 10. Loyalty case studies from around the world 11. Future challenges
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
