International Business Strategy and Cross-Cultural Management
portes grátis
International Business Strategy and Cross-Cultural Management
An Applied Approach
Hauff, Sven; Strandskov, Jesper; Taras, Vasyl; Richter, Nicole F.
Edward Elgar Publishing Ltd
03/2022
352
Mole
Inglês
9781839108648
15 a 20 dias
Descrição não disponível.
Contents: Preface 1. Analyzing international markets 2. Selecting international markets 3. Analyzing and selecting modes to enter, operate in and exit international markets 4. Entering markets with a partner 5. Developing strategy and strategic positioning in international markets 6. Designing global value chains 7. Designing the MNE organization 8. Navigating intercultural interactions 9. Leading and motivating people in an international environment 10. Building an effective international workforce Index
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International business; Cross-cultural management; International management; Global marketing; Strategic management; Organization
Contents: Preface 1. Analyzing international markets 2. Selecting international markets 3. Analyzing and selecting modes to enter, operate in and exit international markets 4. Entering markets with a partner 5. Developing strategy and strategic positioning in international markets 6. Designing global value chains 7. Designing the MNE organization 8. Navigating intercultural interactions 9. Leading and motivating people in an international environment 10. Building an effective international workforce Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
