Intellectual Property Strategy

Contents
Foreword
Preface
1 Introduction to IP strategy
PART I IP LICENSING
2 ARM
3 Nokia
4 IBM
5 Siemens
PART II PROTECTING PRODUCTS AND SERVICES WITH IP
6 Mitsubishi heavy industries
7 Norsk Hydro
8 Vodafone
9 Ocado
10 Multinational defense and security company
11 HP
PART III PHARMACEUTICALS
12 IP in biotech and pharma
PART IV SMES, STARTUPS AND RESEARCH CENTRES
13 Introduction to Part IV
14 Skeleton Technologies
15 ORCA Computing
16 Teranode Group
17 Non-profit research centres
PART V A WORD ON OPEN SOURCE SOFTWARE
18 OSS: Managing risks and benefits
PART VI WORKING WITH OUTSIDE COUNSEL
19 Partnering with purpose
PART VII IP NEEDS PSYCHOLOGY
20 The soft skills of IP strategy
PART VIII IP CLAUSES IN CONTRACTS
21 From boilerplates to bespoke: IP in contracts
Appendix

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• Lei de Patentes
• Direito internacional
• Estratégia de negócios

Intellectual property; IP strategy; IP management; IP licensing; Patent portfolio management; Protecting innovations