Integrated Marketing Communications in Football

1. Introduction, 2. Integrated Marketing Communications, 3. Integrated Marketing Communications Perceptions and Implementation, 4. Marketing Strategy, Marketing Goals, and Internal Communication, 5. Communications Alignment and Brand Management, 6. Football Practitioners' Perceptions of Integrated Marketing Communications, 7. Integration Scenarios, 8. Conclusion

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• Futebol
• Vendas e gestão do marketing
• Eventos desportivos , Gestão de Eventos desportivos

Elisavet Manoli;sport marketing;football;soccer;sport business;marketing communications;English Premier League;EPL;brand management;communications strategy;football clubs;football business;IMC;integrated marketing communications;strategic marketing;relationship marketing;cross-functional communication;integration;marketing;practitioner;Marketing Communications Practices;IMC's Implementation;Integration Scenarios;Strategy Paradox;Strategic Integration;IMC Literature;Club's Brand;Engaged Scholarship;Implementation Paradox;Quote Shows;Brand Guidelines;Marketing Communications Management;Future Practices;Business Process;Communications Alignment;Outward Communication;Theory Implementation;Marketing Goals;Instrumental Case Studies;IMC Research