Integrated Marketing Communications for Public Policy

Integrated Marketing Communications for Public Policy

Perspectives from the World's Largest Employment Guarantee Program MGNREGA

Kadia, Shriram

Springer Verlag, Singapore

12/2022

136

Dura

Inglês

9789811951176

15 a 20 dias

348

Descrição não disponível.
Chapter I: Influence of IMC on Contemporary Communication Dissemination.- Chapter II: Integration of IMC and Public Policy: A Historical Overview.- Chapter III: IMC's Influence on Public Policy Schemes in India.- Chapter IV: MGNREGA: The World's Largest Employment Guarantee Program.- Chapter V: Role of IMC in MGNREGA's Communication Dissemination.- Chapter VI: IMC's Influence on Social Protection Programs of Developing Nations and Futuristic Perspectives.
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Integrated Marketing Communications (IMC);Public Policy;MGNREGA/NREGA/MNREGA/MGNREGS;Communication Dissemination;Public Relations;Marketing;Employment;Rural Development