Inside Book Publishing

List of expert, focus and skills boxes

Illustration credits

Sources for quotations in sidebars

Preface to the seventh edition

Preface to the previous editions

Acknowledgements

Book publishing: an introduction

1. The development of modern trade publishing

2. Publishing for educational, academic and professional markets

3. The characteristics of the main publishing sectors

4. Creating and protecting value in publishing

5. The author

6. Commissioning and acquisition

7. The author contract and editorial development

8. Design and production

9. Marketing and publicity

10. Sales and distribution

11. Rights Sales

12. The sales channels for books in the UK

Glossary

Bibliography

Index

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• Imprensa e jornalismo
• Indústria das publicações
• Estudos de meios de comunicação

Inside Book Publishing;Angus Phillips;Giles Clark;book publishing;trade publishing;non-consumer publishing;publishing sectors;the author;book commissioning;author contracts;product development;publishing design;publishing production;publishing marketing;publishing sales;publishing distribution;rights sales;books sales channels;publishing careers;digital publishing;data analytics;social media;commercial fiction;academic journals;online retailers;educational publishing