How to Sell Value - Demystified
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How to Sell Value - Demystified
A Practical Guide for Communications Agencies
Manners, Crispin
Emerald Publishing Limited
10/2023
144
Mole
Inglês
9781837971251
15 a 20 dias
Descrição não disponível.
Introduction: The business case for selling value not time
Chapter 1. The eight deadly sins of time-based pricing
Chapter 2. The importance of identifying the value clients want
Chapter 3. The importance of being 'Marmite not Vanilla'
Chapter 4. Why it's important to explain HOW value is delivered in a way that is unique to your agency
Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it
Chapter 6. How to create premium priced services that break the time to price equation
Chapter 7. How to set a value-based price
Chapter 8. The importance of access to client data that identifies and proves the value you deliver
Chapter 9. How your team can get the user buyer to embrace a value-based approach
Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach
Chapter 11. How to move existing clients from time to value
Chapter 12. The checklists needed to make the transformation to selling value a success
Chapter 1. The eight deadly sins of time-based pricing
Chapter 2. The importance of identifying the value clients want
Chapter 3. The importance of being 'Marmite not Vanilla'
Chapter 4. Why it's important to explain HOW value is delivered in a way that is unique to your agency
Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it
Chapter 6. How to create premium priced services that break the time to price equation
Chapter 7. How to set a value-based price
Chapter 8. The importance of access to client data that identifies and proves the value you deliver
Chapter 9. How your team can get the user buyer to embrace a value-based approach
Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach
Chapter 11. How to move existing clients from time to value
Chapter 12. The checklists needed to make the transformation to selling value a success
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Public Relations; Creating Value; Pricing; Agency Management; Marketing; Increasing the Profitability of PR
Introduction: The business case for selling value not time
Chapter 1. The eight deadly sins of time-based pricing
Chapter 2. The importance of identifying the value clients want
Chapter 3. The importance of being 'Marmite not Vanilla'
Chapter 4. Why it's important to explain HOW value is delivered in a way that is unique to your agency
Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it
Chapter 6. How to create premium priced services that break the time to price equation
Chapter 7. How to set a value-based price
Chapter 8. The importance of access to client data that identifies and proves the value you deliver
Chapter 9. How your team can get the user buyer to embrace a value-based approach
Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach
Chapter 11. How to move existing clients from time to value
Chapter 12. The checklists needed to make the transformation to selling value a success
Chapter 1. The eight deadly sins of time-based pricing
Chapter 2. The importance of identifying the value clients want
Chapter 3. The importance of being 'Marmite not Vanilla'
Chapter 4. Why it's important to explain HOW value is delivered in a way that is unique to your agency
Chapter 5. How to create the tools that bring your branded method to life and give your team ways to reinforce it
Chapter 6. How to create premium priced services that break the time to price equation
Chapter 7. How to set a value-based price
Chapter 8. The importance of access to client data that identifies and proves the value you deliver
Chapter 9. How your team can get the user buyer to embrace a value-based approach
Chapter 10. How to change the day-to-day behaviour of account teams to support the value-based pricing approach
Chapter 11. How to move existing clients from time to value
Chapter 12. The checklists needed to make the transformation to selling value a success
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
