How Cities Become Brands

Area of influence: Design.- Area of influence: Material purchasing.- Area of influence: Materials.- Area of influence: Production before heat treatment.- Area of influence: Heat treatment.- Area of influence: Production after heat treatment.- Area of influence: Operating conditions.

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• Comunidades urbanas
• Administração pública
• Indústria do turismo
• Indústria hospitalar
• Sociologia
• Economia urbana

City brands and city marketing;City brand development;City branding;Urban policy and urban development;City of the Future and City History;Urban Myth;City Storytelling;Venice, Paris, London, New York, Berlin, Rom, Tokio, Ulm;City tourism;Municipal economic development