Health Communication Fundamentals

Health Communication Fundamentals portes grátis

Health Communication Fundamentals

Planning, Implementation, and Evaluation in Public Health

Riley, Amy Henderson; Sood, Suruchi

Springer Publishing Co Inc

10/2023

398

Mole

Inglês

9780826173010

15 a 20 dias

Descrição não disponível.
PART I: HEALTH COMMUNICATION PLANNING


Chapter 1. Defining Public Health Communication


Chapter 2. Situation and Audience Analysis


Chapter 3. Public Health Theories


Chapter 4. Communication Theories


Chapter 5. Designing, Developing, and Testing Health Communication


PART II: HEALTH COMMUNICATION IMPLEMENTATION


Chapter 6. Individual-Level Health Communication Strategies


Chapter 7. Interpersonal-Level Health Communication Strategies


Chapter 8. Group-Level Health Communication Strategies


Chapter 9. Health Communication Strategies Using Mass Media


Chapter 10. Health Communication Strategies Using New Media


Chapter 11. Cross-Level Health Communication Strategies


PART III: HEALTH COMMUNICATION RESEARCH, MONITORING, AND EVALUATION


Chapter 12. Health Communication Research


Chapter 13. Health Communication Monitoring


Chapter 14. Health Communication Evaluation


Chapter 15. The Future of Public Health Communication


Index
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