Global Strategic Management

Global Strategic Management

Lasserre, Philippe; Monteiro, Felipe

Bloomsbury Publishing PLC

11/2022

688

Dura

Inglês

9781350932951

15 a 20 dias

Descrição não disponível.
1. Globalization of Markets and Competition
2. The Emerging Global Environment
3. Globalization, Societies and Cultures
4. Globalization, Sustainable Development and Social Responsibility
5. Designing a Global Strategy
6. Assessing Countries' Attractiveness
7. Entry Strategies
8. Global Mergers, Acquisitions and Strategic Alliances
9. Global Marketing
10. Global Operations and Digital Networks
11. Global Innovation
12. Global Financial Management
13. Global Human Resource Management
14. Designing a Global Organisation
15. Current and Future Trends
16. Global Strategic Management in Action
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international business; strategic management; international strategy; global business