Glamour Road

Glamour Road

Color, Fashion, Style, and the Midcentury Automobile

Dolle, Tom; Stork, Jeff

Schiffer Publishing Ltd

03/2022

256

Dura

Inglês

9780764363900

15 a 20 dias

Descrição não disponível.
FOREWORD by Susan Skarsgard...................................................................................................6


INTRODUCTION .......................................................................................................................10


CHAPTER 1 DRIVING TOWARDS TOMORROW..........................................................14


Postwar America Undergoes a Major Social Realignment


CHAPTER 2 KAISER FRAZER LEADS THE WAY..........................................................28


Fashion and Styling Help a Struggling Company Get Noticed


CHAPTER 3 MODERN LIVING.........................................................................................48


Lincoln is Inspired by a Pivotal 1949 Design Show in Detroit


CHAPTER 4 DIAMONDS ARE A GIRL'S BEST FRIEND............................................ 72


Cadillac Doubles Down on Traditional American Luxury


CHAPTER 5 THE IMPERIAL COLLECTION.................................................................... 94


Co-Marketing with Fashion Brands Connects to the Female Market


CHAPTER 6 READY TO WEAR..........................................................................................112


Popular-Priced Cars use Color and Fashion to Boost Sales


CHAPTER 7 A WOMAN'S PLACE...................................................................................148


The Industry Struggles to Adapt to Women's Needs


CHAPTER 8 DESIGNING WOMEN................................................................................162


The Glass Ceiling Cracks as Women Become a Voice in the Industry


CHAPTER 9 STRIKE A POSE............................................................................................178


New Technologies Lead to Widespread use of Photography


CHAPTER 10 BIKINIS AND BUCKET SEATS.................................................................190


The Youth Market of the 1960s Changes Everything


CHAPTER 11 BUICK GOES ALL OUT..............................................................................210


"The Magazine for the In Crowd" Blows Minds-and Budgets


CHAPTER 12 TURN, TURN, TURN...................................................................................234


Mary Wells, Pop Art, Op Art and Psychedelia end the Sixties


ACKNOWLEDGMENTS..........................................................................................................252
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Automotive design; midcentury design; automotive marketing; cars for women; marketing to women; Tom Dolle; Jeff Stork; classic cars; classic car design; Ford; General Motors; Chrysler; American Motors; Packard; Studebaker; postwar autos; American autos; postwar design