Firm Internationalization

Firm Internationalization

Intangible Resources and Development

Nivoix, Sophie; Marcon, Christian

Taylor & Francis Ltd

12/2024

254

Mole

9781032536958

Pré-lançamento - envio 15 a 20 dias após a sua edição

Descrição não disponível.
Introduction Part 1: Network resources for internationalization 1. The choice of entry modality, an approach based on the concept of proximity 2. Local practice of a business network for a foreign investor: the case of an Algerian business network 3. Valorization of the Expertise of an Agricultural Technical Institute on the International Stage: Opportunities and Managerial Innovation 4. Crowdfunding potential: A two-country study of awareness and intention toward crowdfunding 5. Acculturation inside partnerships in the Russian car industry Part 2: The mobilization of cultural resources internationally 6. Digital serious games for training and research on soft skills in international management 7. Proficiency in the International Language of Management as a discursive identity resource 8. Managing cultural integration in a Franco-German acquisition 9. Cultural diversity and social innovation in non-profit organizations Part 3: The resources of SMEs in emerging countries facing the international market 10. The internationalization of SMEs in a transition economy 11. Anticipation capacity of SMEs and transgenerational entrepreneurship - the case of family SMEs in Alexandria 12. Fair trade certification between the international and territorial: the management or the creation of paradoxes? The case of women's argan oil cooperatives in Morocco Conclusion
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
firm sustainability;small and medium-sized enterprises;emerging economies;cultural resources;reticular resources;international development;international business;intangible resources