Fashion Entrepreneurship

Part 1: The Entrepreneurial Foundation & The Big Idea 1. Introduction to Fashion Entrepreneurship 2. Customer Discovery and Validation Part 2: Understanding the Fashion Landscape 3. Research Strategies for Fashion Ventures 4. Analysing the External Environment 5. Fashion Forecasting and Analytics Part 3: Product, Sourcing & Sustainable Operations 6. Building a Sustainable Product: Materials, Sourcing and Manufacturing 7. Ethics, Sustainability: An Intertwined Fashion Systems Approach 8. Building Sustainable Competitive Advantage: Internal Analysis Part 4: Branding, Marketing & The Business Plan 9. Building a Fashion Brand 10. Entrepreneurial Marketing: The Interplay Between Fashion Entrepreneurship and Marketing 11. E-commerce for Fashion 12. Developing Your Fashion Business Plan Part 5: Launching, Leading & Scaling the Venture 13. Legal Issues and Intellectual Property 14. Financing and Raising Capital for Entrepreneurial Fashion Ventures 15. Leadership, Human Resource Practices, and Organisational Culture 16. Measuring Performance for Entrepreneurial Fashion Ventures 17. Going Global

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• Gestão de rede
• Pequenos negócios e autoemprego
• Indústrias da moda e beleza

Fashion management;Fashion business;Fashion entrepreneurship;New business models;Alternative business models;Design thinking;Data analytics;Customer insights;Sustainable fashion;Ethical fashion;Fashion marketing;Fashion branding;Fashion merchandising;Supply chain management;Fashion innovation;Circular economy;Rapid prototyping