Emotions and Affective Decisions in Hospitality Equity Investment

Introduction. 1.Conception of the Research and Locating Hospitality Industry & Investment 2.Investment Decisions: Behavioural Finance, Affect and Emotion 3.Forming Connections - "You connect with 'em on a different level" 4.The Character of Connections - "We just clicked, we get on with them" 5.Investment Collectives - "It was a 'Band of Brothers' and Girls" 6.Gut Feel - "You just know" 7.Summary and Concluding Remarks

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affect;emotion;hospitality investment;equity;hospitality accounting;hospitality finance