Emerging Market Multinationals in Sub-Saharan Africa
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Emerging Market Multinationals in Sub-Saharan Africa
A Legitimacy Perspective
Wasowska, Aleksandra
Taylor & Francis Ltd
02/2025
112
Dura
9781032870090
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Introduction. 1. The legitimacy of MNE as a problem, a solution, and a challenge 2. Gaining ground: Chinese Firms' Quest for Legitimacy in Africa 3. Legitimacy in the Global South: Brazil's Multinationals in Sub-Saharan Africa 4. History matters: Legitimization strategies of Indian Multinationals in Sub-Saharan Africa 5. Legitimizing strategies of infant multinationals: Polish firms in Sub-Saharan Africa. Concluding remarks.
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Emerging Markets;Multinational Enterprises;MNEs;Legitimacy-building;Sub-Saharan Africa;BRIC Economies;Institutional Environment;Stakeholder Pressures;International Business;IB;Entrepreneurship;Market Entry;Emerging Market Multinational Enterprises;EMNEs
Introduction. 1. The legitimacy of MNE as a problem, a solution, and a challenge 2. Gaining ground: Chinese Firms' Quest for Legitimacy in Africa 3. Legitimacy in the Global South: Brazil's Multinationals in Sub-Saharan Africa 4. History matters: Legitimization strategies of Indian Multinationals in Sub-Saharan Africa 5. Legitimizing strategies of infant multinationals: Polish firms in Sub-Saharan Africa. Concluding remarks.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.