Ecological Marketing in EU Cities

Ecological Marketing in EU Cities portes grátis

Ecological Marketing in EU Cities

Tomala, Magdalena

Taylor & Francis Ltd

03/2026

186

Dura

Inglês

9781041003007

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Introduction 1. Introduction to Eco-Marketing 2. Marketing Strategies in European Union Cities 3. Analysis of Marketing Activities from an Ecological Perspective 4. Improving Ecological Indicators in Large Cities 5. Conclusion
urban sustainability;green branding;environmental policy;waste management strategies;multi-level governance;air and water quality improvement;urban ecological marketing strategies