Eco-Label Visual Design and Sustainability

Eco-Label Visual Design and Sustainability

The Impact on Consumer Perceptions and Market Trends

Donato, Carmela

Springer International Publishing AG

03/2025

104

Dura

9783031827600

Pré-lançamento - envio 15 a 20 dias após a sua edição

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CHAPTER 1: INTRODUCTION.- CHAPTER 2: ECO-LABEL AS A SUSTAINABLE COMMUNICATION TOOL.- CHAPTER 3: AESTHETIC INFLUENCE ON CONSUMER BEHAVIOR.- CHAPTER 4: THE EFFECT OF ECO-LABEL LOGOS VISUAL DESIGN ON CONSUMERS' SUSTAINABILITY PERCEPTIONS: AN EMPIRICAL STUDY.- CHAPTER 5: IMPLICATIONS FOR ACADEMICS, PRACTITIONERS AND POLICY MAKERS.
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eco-label visual design;sustainability perceptions in consumers;impact of visual aesthetics on consumer behavior;consumer evaluations of eco-labels;sustainable consumption;production patterns