Doing Business in China

Doing Business in China

Chance, Giles

Taylor & Francis Ltd

12/2022

192

Dura

Inglês

9781032147840

15 a 20 dias

Descrição não disponível.
Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword
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