Digital Pricing
portes grátis
Digital Pricing
A Guide to Strategic Pricing for the Digital Economy
Frohmann, Frank
Springer International Publishing AG
03/2024
338
Mole
Inglês
9783031245930
15 a 20 dias
Descrição não disponível.
Basics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.
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Basics of price management;Digitalization of pricing;Dynamic pricing using algorithms;Strategic pricing and competitiveness;Determinants of optimal prices;Basics and variants of price differentiation;Differential pricing and digitalization;Best practices of pricing models;Monitoring pricing models
Basics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
