Digital Pricing Strategy
portes grátis
Digital Pricing Strategy
Capturing Value from Digital Innovations
Liozu, Stephan M.; Hinterhuber, Andreas
Taylor & Francis Ltd
06/2023
312
Mole
Inglês
9781032127729
15 a 20 dias
Descrição não disponível.
Table of Contents
Introduction
Section 1: Digital Pricing
Chapter 1: The Essential Ingredient for More Effective Digital Pricing: Value
Chapter 2: Publish Your Prices
Chapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?
Chapter 4: Realizing Your Monetization Potential Needs Customer Value Management
Chapter 5: Measure and Quantify the Value of Your Digital Solution
Section 2: Software and Subscription-Based Pricing
Chapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story
Chapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
Chapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design
Chapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?
Chapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
Chapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing
Section 3: The Value and Pricing of Data
Chapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation
Chapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?
Chapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age
Chapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue Center
Chapter 16: The Pricing of Data: An Interview with Jian Pei, Simon Fraser University
Section 4: The Pricing of Platforms and Marketplace
Chapter 17: Marketplace Monetization Methods
Chapter 18: The Monetization of Marketplaces and Platforms in the Context of Web 3.0
Chapter 19: Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace-Platforms
Chapter 20: Online Pricing Experimentation
Section 5: Pricing and Artificial Intelligence
Chapter 21: AI and Its Impact on Pricing Technology
Chapter 22: Why AI Transformations Should Start with Pricing
Chapter 23: Digitization of the B2B Pricing-A Fundamental Shift Required
Chapter 24: Value-Based Offers Assisted by Artificial Intelligence
Chapter 25: Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value
Introduction
Section 1: Digital Pricing
Chapter 1: The Essential Ingredient for More Effective Digital Pricing: Value
Chapter 2: Publish Your Prices
Chapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?
Chapter 4: Realizing Your Monetization Potential Needs Customer Value Management
Chapter 5: Measure and Quantify the Value of Your Digital Solution
Section 2: Software and Subscription-Based Pricing
Chapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story
Chapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
Chapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design
Chapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?
Chapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
Chapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing
Section 3: The Value and Pricing of Data
Chapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation
Chapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?
Chapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age
Chapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue Center
Chapter 16: The Pricing of Data: An Interview with Jian Pei, Simon Fraser University
Section 4: The Pricing of Platforms and Marketplace
Chapter 17: Marketplace Monetization Methods
Chapter 18: The Monetization of Marketplaces and Platforms in the Context of Web 3.0
Chapter 19: Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace-Platforms
Chapter 20: Online Pricing Experimentation
Section 5: Pricing and Artificial Intelligence
Chapter 21: AI and Its Impact on Pricing Technology
Chapter 22: Why AI Transformations Should Start with Pricing
Chapter 23: Digitization of the B2B Pricing-A Fundamental Shift Required
Chapter 24: Value-Based Offers Assisted by Artificial Intelligence
Chapter 25: Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value
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industrial smart services;usage-based pricing models;customer value management;conjoint analysis methods;market segmentation strategies;artificial intelligence pricing;postgraduate pricing research guide
Table of Contents
Introduction
Section 1: Digital Pricing
Chapter 1: The Essential Ingredient for More Effective Digital Pricing: Value
Chapter 2: Publish Your Prices
Chapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?
Chapter 4: Realizing Your Monetization Potential Needs Customer Value Management
Chapter 5: Measure and Quantify the Value of Your Digital Solution
Section 2: Software and Subscription-Based Pricing
Chapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story
Chapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
Chapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design
Chapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?
Chapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
Chapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing
Section 3: The Value and Pricing of Data
Chapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation
Chapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?
Chapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age
Chapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue Center
Chapter 16: The Pricing of Data: An Interview with Jian Pei, Simon Fraser University
Section 4: The Pricing of Platforms and Marketplace
Chapter 17: Marketplace Monetization Methods
Chapter 18: The Monetization of Marketplaces and Platforms in the Context of Web 3.0
Chapter 19: Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace-Platforms
Chapter 20: Online Pricing Experimentation
Section 5: Pricing and Artificial Intelligence
Chapter 21: AI and Its Impact on Pricing Technology
Chapter 22: Why AI Transformations Should Start with Pricing
Chapter 23: Digitization of the B2B Pricing-A Fundamental Shift Required
Chapter 24: Value-Based Offers Assisted by Artificial Intelligence
Chapter 25: Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value
Introduction
Section 1: Digital Pricing
Chapter 1: The Essential Ingredient for More Effective Digital Pricing: Value
Chapter 2: Publish Your Prices
Chapter 3: Dynamic Pricing Process: How to Transition from Fixed to Dynamic Pricing?
Chapter 4: Realizing Your Monetization Potential Needs Customer Value Management
Chapter 5: Measure and Quantify the Value of Your Digital Solution
Section 2: Software and Subscription-Based Pricing
Chapter 6: Price Increase for Discounted Customers in SaaS: Pricing Research Description and Success Story
Chapter 7: SaaS Pricing: From Subscriptions to Usage-Based Pricing Models
Chapter 8: The Digital Pricing Framework: Best Practices in B2B Pricing and Offer Design
Chapter 9: Tapping into the Subscriber Psychology with Good-Better-Best: Is There an Optimal Ratio Between Tiers?
Chapter 10: Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
Chapter 11: Price Sensitivity Meter and Conjoint Analysis as Tools to Set Your Industrial Subscription Pricing
Section 3: The Value and Pricing of Data
Chapter 12: Overcoming Real-World Challenges in B2B Digital Pricing Transformation
Chapter 13: Holistic Approach to Market Segmentation of Industrial Smart Services: What Is the True Value of Data?
Chapter 14: Three Considerations for Data Monetization and Value Creation in the Digital Age
Chapter 15: The Economics of AI: How to Shift Data Projects from Cost to Revenue Center
Chapter 16: The Pricing of Data: An Interview with Jian Pei, Simon Fraser University
Section 4: The Pricing of Platforms and Marketplace
Chapter 17: Marketplace Monetization Methods
Chapter 18: The Monetization of Marketplaces and Platforms in the Context of Web 3.0
Chapter 19: Pricing in Platforms and Marketplaces: A Primer in Understanding All the Dimensions of the Pricing Problem and Opportunity in Marketplace-Platforms
Chapter 20: Online Pricing Experimentation
Section 5: Pricing and Artificial Intelligence
Chapter 21: AI and Its Impact on Pricing Technology
Chapter 22: Why AI Transformations Should Start with Pricing
Chapter 23: Digitization of the B2B Pricing-A Fundamental Shift Required
Chapter 24: Value-Based Offers Assisted by Artificial Intelligence
Chapter 25: Digital Transformation: How to Convert a Buzzword into Real Bottom-Line Value
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
