Digital Media and Innovation

Digital Media and Innovation portes grátis

Digital Media and Innovation

Management and Design Strategies in Communication

Gershon, Richard A.

Taylor & Francis Ltd

03/2024

284

Dura

Inglês

9781032278476

15 a 20 dias

Descrição não disponível.
1. Innovation and the Power of a Good Idea 2. Business Model Innovation 3. Product Innovation and Design 4. Business Process Innovation 5. The Digital Economy I. Information Search, Exchange and Interactivity 6. The Digital Economy II. Personalization, Mobility, Virtual Communication and Convergence 7. Artificial Intelligence 8. Social Media and Digital Opinion Leadership 9. The Diffusion of Innovation and Product Launch Strategy 10 .Business and Innovation Failure: The Challenges of Reinvention 11. Smart Cities - Smart Homes 12. Digital News Reporting and the New Journalism 13. Creating a Culture of Innovation
intelligent networks;disruptive innovation theory;digital transformation research;robotic communication systems;diffusion of innovation;advanced media analytics;business model innovation case studies