Digital Dawn in Adland
portes grátis
Digital Dawn in Adland
Transforming Australian Agencies
Crawford, Robert
Taylor & Francis Ltd
01/2023
166
Mole
Inglês
9781032016634
15 a 20 dias
326
Descrição não disponível.
Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Advertising Agencies;History of advertising;Advertising Industry;Media Agencies;Digital media;Ad News;disruption;Euro RSCG;Australia;AANA;Advertising history;Creative Agencies;Digital marketing;Bob Miller;Pay Tv;Australian advertising agencies;Information Superhighway;Digital economy;Full Service Agencies;Marketing communications process;Advertising Expenditure;Media landscape;UK's Institute;Digital revolution;Integrated Marketing;Online Advertising;Creative Department;Devious;Advertising Agency Business;Sydney Office;Wo;Young Men;Dotcom Boom;Media Neutral Planning;Marketing Graduates;Agency Client Relationship
Introduction: Certainty and the Digital Dawn 1. The End of Certainty 2. The New Ascendancy 3. The Media Coup 4. The Rise of the Machine 5. Ambiguity and the Information Superhighway 6. Following the Eyeballs 7. Reimagining the Advertising Agency CODA: Perpetual Uncertainty in the New Digital Age
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Advertising Agencies;History of advertising;Advertising Industry;Media Agencies;Digital media;Ad News;disruption;Euro RSCG;Australia;AANA;Advertising history;Creative Agencies;Digital marketing;Bob Miller;Pay Tv;Australian advertising agencies;Information Superhighway;Digital economy;Full Service Agencies;Marketing communications process;Advertising Expenditure;Media landscape;UK's Institute;Digital revolution;Integrated Marketing;Online Advertising;Creative Department;Devious;Advertising Agency Business;Sydney Office;Wo;Young Men;Dotcom Boom;Media Neutral Planning;Marketing Graduates;Agency Client Relationship
